1. The Lead: Sinking The Hook Into Your Prospect

By Lisa Packer You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang. Hopefully, you already have a good headline. The words that come after it are your lead, and it’s their job to sink the hook into yo... read more

2. Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting

By Karon Thackston by Karon Thackston © 2005 http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you th... read more

3. Advertising And Marketing: Finally, A Plan!

By Jim Peters First things first. Let's define the two. Advertising is the act of getting your message in front of an audience. There are any number of ways to do this, but that's really not the theme of this message. Being able to track a sale backwards to the advertising that produced it, is. Second, marketing is the overall process you use to promote your products and services. This includes advertis... read more

4. Online Interactive Learning: Is It Right for You?

By Matt Norman You've heard so much about online interactive learning. It's affordable, convenient and fun, but is it right for you? Here are five questions that you should ask yourself to find out if online interactive learning is the way to go. Are you a self-starter? Online interactive learning is a great way to get your degree, but it requires a certain amount of motivation. As the courses are pretty ... read more

5. Get Personal: Letters vs. Direct Mail

By Lisa Packer One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to in... read more

6. “Seven Questions For Your Publishing Success”—Part III: What Are YOUR Guiding Principles?

By Rev. Richard Boeck “Seven Questions For Your Publishing Success”—Part III: What Are YOUR Guiding Principles? By Rev. Richard Boeck If you’re still with me at this juncture, reading Part III of this series, I’m going to assume that you’ve pretty well answered the question, “Who Are YOU?” You’ve reached a conclusion about what makes you tick and what values and principles you believe in and will uphold in your b... read more

7. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2

By Karon Thackston by Karon Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guara... read more

8. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2

By Karon Thackston by Karon Thackston © 2004-2005 http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's goo... read more

9. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

By Karon Thackston by Karon Thackston © 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page... read more

10. Common Advertising MISTAKES

By Jim Peters One of the mistakes most often made, is not looking at your product or service announcement from the point of view of your customer. Stand back and look at what you are offering, how can you present that service or product in such a way that it will appeal to you. If you are offering a service, why should someone buy it from you, rather than the other 1000 people offering that same service? ... read more

11. Leaders - Fast Track Your Affiliate/MLM Members to more *Sales*...

By Harry Fassett What's the best way to get new paid members in your MLM, or affiliate program off to a fast start? Here is what I teach my Empowerism group to do. Get fresh leads in their hands, and have them call potential prospects to "feed" their Empowerism email follow system, i.e. the request for the free sample autoresponder. I call it the "Fast Track to more Affiliate/MLM Prospects an... read more

12. How To Write Ads That Get Response

By Lisa Packer Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy. You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those “name recognition” ads in the hopes th... read more

13. How to Generate Loads Of Free Traffic To Your Website!

By Paul Kellum One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. A traffic exhange is website service that enables you to view someones website, and others in turn view yours. You earn credits when you view someones site, and you use those credits to have others view your site. Internet marketers would like to know how to bring tra... read more

14. How to Do a Local Job Search

By Jay Moncliff Many people are out there looking for a job. A local job search can often be difficult. But did you know you can do a local job search right from your own home? You can even do a local job search without even having to get up from your chair. How do you do a local job search? What's the best way to do a local job search? Let's go over some of the methods. The first way people usually do a... read more

15. Disadvantages of Online Education

By Matt Norman Although there are many advantages of an online education, there are also some disadvantages. The fact that you are working on your own could very well be one of the major disadvantages of taking online educational classes. Consider the busy lifestyle of most people. Between work and family responsibilities, the average person has little time to dedicate to outside pursuits even when those purs... read more

16. Search Engine Wars - Quality Searches Vs Quantity!

By Martin Lemieux Search Engine Wars - Quality Searches Vs Quantity! By: Martin Lemieux It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality? Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search ... read more

17. Where are the best places to put your ads?

By Robert Nixon Where are the best places to put your ads? FFA'S ?, Safelists?, Classifieds? The best places are on web sites. All of your submissions to any other places should have one goal, and that is to get people to your site. Not just once, but over and over again. The programs that are hot at this time are those that are combining solid products with tools to advertise them with also(for th... read more

18. Orange County plastic surgeon search

By Jeff Lakie The main problem is that of abundance. Finding an Orange County plastic surgeon is easy, the problem is to find THE Orange County plastic surgeon - the one who will meet your expectations. Start from searching the Internet. There you will probably find about fifty plastic surgeons for a start. When you have the list, start contacting them, one by one. I know this is time consuming, but the plastic... read more

19. Two kinds of Advertising for a Marketing Strategy

By Steven Boaze Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow y... read more

20. Promote Affiliate Programs Through Your Own Google Adwords Campaign

By (c) Copyright 2004 by Maxine Hough Did you know that Forbes magazine has reported that pay per click ad sales are expected to increase to at least an astounding $8 billion by the year 2008? Pay per click though still unfamiliar to many, will be around for a very long time. One of the search engine giants to capture a lion's share of this market is Google through its Google Adwords service. A few ebooks like Google Cash and ... read more

21. Advertising on a budget -- Using print to drive traffic online (Part 1)

By Michele Pariza Wacek I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services. We launched... read more

22. Radio Ads That Get Results

By Lisa Packer Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant. But not all radio ads are created equal. Too often, they're wasted on "name recognition" spots that have to be run over and over,... read more

23. 5 Innovative Ways To Advertise Your Web Site

By Steve Li 1. Directory Linking Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to link to your web site and give you free advertising. 2. Bonus Advertising Do you have a product or service that doe... read more

24. Advantages To Online Education

By Matt Norman There are some major advantages to online education, including the ability to set your own study time. There are dozens of reasons to go back to school but there are also dozens of reasons not to. You may be looking for a promotion or career change that requires additional training, or you may simply be ready to learn something new. But with today's busy lifestyle, there's little time to devote to... read more